Who We Are
Further Review launched in July 2025 as an independent project. We're a tiny team of people who got tired of fake reviews, affiliate-driven "best of" lists, and products that break right after the warranty ends.
We're not backed by venture capital. We're not owned by a media conglomerate. We're just people who think product reviews should actually help you avoid expensive mistakes.
Why We Started This
Every major purchase starts the same way: hours of research, conflicting reviews, and that nagging feeling you're still going to get burned. We've all been there: buying the "highly rated" vacuum that dies after 6 months, or the "best value" appliance that needs $200 in parts annually.
We realized the problem wasn't just fake reviews (though there are plenty). It was that nobody was tracking what happens after purchase. Nobody was finding the patterns, like why certain models consistently break at month 13, or which "budget" options actually last.
So we built a different approach: pattern-based analysis that follows products through their entire ownership lifecycle. Not just unboxing videos and first impressions, but the 2-year reality check.
How We're Different
- Pattern Recognition: We analyze thousands of ownership experiences to find consistent patterns, not cherry-picked reviews.
- Long-term Focus: We track products through warranty expirations, common failure points, and the dreaded "year two" when problems emerge.
- Human Verification: Technology helps us process data, but every recommendation gets human review. We actually spend hours learning each category.
- Transparent Funding: We make money through affiliate commissions (2-8%) when you buy through our links. Same commission regardless of what you buy, so we have no incentive to push expensive products.
Our Methodology
We combine technology with obsessive human research:
- Aggregate data from multiple sources (reviews, forums, YouTube, Reddit)
- Identify patterns using both AI analysis and manual review
- Verify findings through repair forums, warranty claim data, and long-term user reports
- Apply the "best friend test": would we recommend this to someone we care about?
- Update continuously as new patterns emerge
What We're Building
We're not trying to be the biggest review site. We're trying to be the most useful. That means:
- Quality over quantity: better to review 100 products well than 10,000 poorly
- Continuous updates: products change, and so should reviews
- Real transparency: showing our work, our data, and our reasoning
- Community input: we want to hear about your experiences